Areas of Expertise

Art Direction
Branding
Packaging
information design
Accessibility

Kiira Keski-Hakuni, also known as Kipsonite - a nickname from her childhood.

Kiira is an interdisciplinary designer based in Helsinki. She combines her knowledge both in Visual Communication Design and in Business into a practice that values a well-planned and followed research-based process and modern craftsmanship.

She is working currently as a freelancer.

Kiira is inspired by kind confidence, change, and imagination. These can be seen in her work by appreciating equal teamwork, accessibility, trust in unconventional ideas, and trying out new materials or techniques.

Email
kiira@kipsonite.fi

Phone
+358 400 857024

  • KIPSONITE

    Freelance Graphic Design / Spring 2016 – present

    Directing and designing layouts, brand identities, web design and animations for a wide range of organisations:

    City of Helsinki (hel.fi)

    City of Vantaa (vantaa.fi)

    Grafia (grafia.fi)

    Kauas Creative (kauas.fi)

    Koponen+Hildén (koponen-hilden.fi)

    Kosmos (kosmoskirjat.fi)

    Helsingin koominen ooppera (koominenooppera.fi)

    koululiikuntaliitto (kll.fi)

    Loci maisema-arkkitehdit (loci.fi)

    LOVIA (loviacollection.com)

    ntamo (ntamo.net)

    One Planet by Kari & Pantsar (oneplanet.fi)

    Parcero Marketing (parcero.fi)

    Pentagon Design (pentagondesign.fi)

    PIEN (pien.fi)

    Taide- ja kulttuurialan ammattijärjestö (taku.fi)

    Viherympäristöliitto (vyl.fi)

    Volte (volte.fi)

    PENTAGON DESIGN

    Graphic Designer / 2021 - 2025

    Design that creates growth and happiness. Pentagon Design’s trademark design approach combines strategy, concept and craft to create unique value for its clients.

    For over 20 years Pentagon Design has helped businesses and public organizations to develop their customer understanding and value creating brands, services, operational models, products and spaces. Pentagon Design is an agile partner for designing customer-oriented strategies, facilitating co-creative concepting and ensuring quality outcomes.

    https://pentagondesign.fi

    AALTO UNIVERSITY

    Co-Designer / June 2019 – October 2020

    As part of Aalto University’s 10th-anniversary celebrations, I and other VCD MA student Sanni Wessman collaborated with a Spanish winery in the design of their 20th-anniversary wine package.

    On the occasion of its anniversary, the Aalto Winery launched a special edition wine consisting of 450 unique bottles. This three-litre edition draws on wine from a selection of six 225-litre barrels from different vintages.

    FINLANDIA GROUP

    Art Director / September 2012 – March 2016

    Responsible for both developing and implementing the Visual Identity for Finlandia Group Ltd, which is a Finnish asset management company offering diverse financial services to both retail and institutional customers in Finland.

    Main field of work consists from:

    – Composing the Brand Identity style guide for the whole company during year 2013

    – Creating the visual tone for unique and compelling marketing and communication material

    – External communications, such as direct marketing

    – Coordinating with press- & printing houses

    – Designing the appearance of sponsoring events, e.g. fair stands

    In addition, it includes also:

    – The layout of office documents and stationary

    L’ORÉAL FINLAND

    Maketing Intern / February 2012 – August 2012

    Working as a Marketing Intern for L’Oréal Luxe Division and for its 11 Brands; Lancome, Biotherm, Diesel, Giorgio Armani, Ralph Lauren, Cacharel, Viktor&Rolf, Maison Martin Margiela, Helena Rubinstein, Yves Saint Laurent and Kiehl’s.

    Main responsibilities included:

    – Communication with press & printing houses

    – Editing advertising visuals in Photoshop for magazines

    – Helping with setting up a new store for Kiehl’s

    – Marketing text translations

    – Product file updates for e-commerce

    – Varying marketing related tasks, such as price comparison and other analysis

    – Planning and carrying out store material eg. printed visuals to the point of sale & brochures and lightboxes

  • AALTO UNIVERSITY

    Master of Arts (MA) & Bachelor of Arts (BA) / Fall 2017 – Spring 2022 / GPA 4 / 5

    The purpose of the programme is to situate visual communication design within societal, cultural, political and environmental frameworks. Visual communication is seen as a material practice involved in multiple and diverse knowledge domains. The programme supports the student in finding their own voice and strengthening their individual design approach, all the while fostering a sense of community, collaboration, and peer learning.

    HAAGA-HELIA UNIVERSITY FOR APPLIED SCIENCES

    Business Economics, Advertising and Business Communication BBA / Fall 2009 – Fall 2013 / GPA 4 / 5

    The core studies provide a comprehensive introduction to business operations such as marketing and sales, accounting and finance, human resource management, international trade, project management, supply chain management, data analysis, business law, and economics.

    FACHHOCHSCHULE GRAUBÜNDEN

    ERASMUS in Switzerland / Fall 2011 – Spring 2012

    Exchange studies in Business Communication. Teaching language: German and English

    MUNKKINIEMI HIGHSCHOOL

    Undergraduate / Fall 2004 – Spring 2007

  • Grafia member / Fall 2018 – present

    Digimama member / Fall 2018 – present

    GRRR the student association of Visual Communication Design students in Aalto member / Fall 2017 – present (Vice President in 2018)

    Tokyo the mysterious spirit of student association TOKYO member / Fall 2017 – present

  • 2020

    Vuoden Huiput

    Shortlisted in the packaging category

    2018

    Stora Enso Re-Create Packaging competition

    Shortlisted in the student category