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How can AI be used to create a visual story about a historic Padre who makes the best pizzas in the city by the side of Kallio Church? Strong storytelling and a distinctive visual style shapes an impressive concept that stands out from the competition.
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Branding and Concept: Savas Akpirinç Visual Design: Kiira Keski-Hakuni, Interior Design: Erman Aycan
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The brief was to create a visual story of a character reminiscent of a fresco, with a sacred atmosphere. The name Padrewas already decided, and a slogan Not the last Supper was developed around it to encapsulate the storytelling with a spiritual tone.
The process began by finding a suitable fresco as a base, for which we purchased usage rights. Then, I used AI to manipulate the image, transforming it into a character and composition that fit the visual identity: a fatherly figure who is also a 90s fashion-loving urban hipster.
Since the visual world became so strong, the other elements of the visual identity were kept simple and stylized.
